It's now more than 60 years since Adi Dassler registered his business Adi Dassler adidas Schuhfabrik in Germany. The three stripes quickly became a symbol for adidas and soon the shoe company began to develop high-performance garments to help athletes achieve better results. That adidas since the 70's also reached great success in street fashion is another story, very much thanks to music stars like Run DMC and designers like Stella McCartney and Jeremy Scott. Today, adidas is one of the world's most famous brands and they combine all their branches in a fusion of sport, music and fashion.